{"id":47303,"date":"2026-01-21T10:09:58","date_gmt":"2026-01-21T09:09:58","guid":{"rendered":"https:\/\/cinode.com\/?p=47303"},"modified":"2026-01-21T13:09:07","modified_gmt":"2026-01-21T12:09:07","slug":"softronics-new-ceo-mattias-flock-i-love-creating-things-thats-why-growth-excites-me","status":"publish","type":"post","link":"https:\/\/cinode.com\/en\/blog\/consulting\/softronics-new-ceo-mattias-flock-i-love-creating-things-thats-why-growth-excites-me\/","title":{"rendered":"Softronic\u2019s New CEO Mattias Flock: “I Love Creating Things \u2014 That\u2019s Why Growth Excites Me”"},"content":{"rendered":"\n

After six months leading publicly listed Softronic, CEO Mattias Flock has found his rhythm. Drawing on experience from both small-scale innovation and large organizational processes, he is now focused on creating a structured growth journey, where long-term vision, security, and strong client relationships go hand in hand.<\/strong><\/p>\n\n\n\n

In an interview with Cinode, he shares why Softronic stood out to him, what lessons he brings from past experiences, and his perspective on the industry.<\/strong><\/p>\n\n\n\n

When Mattias Flock took over as CEO of Softronic<\/a> before the summer, he did so with an open mind and extensive experience from the consulting world. After 14 years at Connecta, via Acando to CGI, he has experienced both the fast-paced innovation of smaller companies and the structured processes of global giants.<\/p>\n\n\n\n

\u2013 At Connecta, everything was driven by creativity and energy. Anything was possible, and all ideas had a place. But the structure wasn\u2019t fully established, so we often had to reinvent the wheel every time. At CGI, it was the opposite\u2014a clear model that works worldwide, with strong structure and standardized processes repeated over and over. But you can\u2019t move as quickly or innovate as freely because you constantly have to work within the processes. Each model has its advantages and disadvantages. A middle ground might be the best approach, and that\u2019s exactly what I bring to Softronic.<\/p>\n\n\n\n

Focus on Sales Culture<\/h2>\n\n\n\n

It is precisely these diverse experiences that Mattias now aims to apply at Softronic, a well-established company with a broad portfolio, founded the same year he was born, 1984. Since May, Mattias has been leading the business.
\u2013 What attracted me here was the company\u2019s potential. There is an incredible delivery capability that could be made even more visible, he says.<\/p>\n\n\n\n

With a Master\u2019s degree in Engineering Physics from Uppsala University, he describes himself as deeply motivated by personal and professional growth.
\u2013 I love creating things, which is why I find growth so fascinating. Here, it\u2019s about finding long-term solutions to our clients\u2019 challenges.<\/p>\n\n\n\n

Mattias also places a strong emphasis on sales and client interactions.
\u2013 I have a natural sales instinct, so that is particularly exciting to me. It is through dialogue with clients that we discover opportunities. If you are skilled at delivery, you can focus even more on sales, he explains, drawing a parallel to football:
\u2013 It\u2019s great to be excellent in midfield, but if no one is up front putting the ball in the net, the game doesn\u2019t progress. Building an even stronger sales culture is one of the keys to moving forward.<\/p>\n\n\n\n

AI Is Changing the Playing Field<\/h2>\n\n\n\n

When it comes to AI and automation, Mattias is both a realist and a visionary. He already sees how automation is eliminating manual processes and is thinking ahead about what this means for the future of the consulting industry.
\u2013 I\u2019m not convinced the market is correct in assuming that consulting rates will rise and that more consultants will be needed when the economy rebounds. Much of the work will instead be taken over by automation\u2014if not in the short term, then certainly over the longer term, he notes.<\/p>\n\n\n\n

Regarding fully auto-generated code, Mattias emphasizes the importance of ensuring it works sustainably and can be managed over time.
\u2013 The output may look clean and simple, but it\u2019s critical to consider how it will function when something needs to be changed or adjusted, he says.<\/p>\n\n\n\n

Softronic is actively investing in AI and already has two rapidly growing teams, driven by clients\u2019 needs for efficiency and cost optimization. Mattias sees significant opportunities as well as risks in the technology but knows it is essential for creating value for both clients and employees.<\/p>\n\n\n\n

Stability During an Economic Downturn<\/h2>\n\n\n\n

While many consulting firms have struggled with squeezed margins and reduced demand, Softronic has managed to maintain both growth and profitability. Mattias points to two main reasons.
\u2013 We have long-standing client relationships built on trust, which we work hard to maintain. In addition, there are several large projects and contracts that continue to run. The companies facing the biggest challenges are those with a heavy reliance on staffing, which is less of a factor for us, he explains.<\/p>\n\n\n\n

The company\u2019s broad portfolio\u2014from modern data centers in Sweden to advanced application development\u2014also gives it a unique position:
\u2013 We provide everything a company with fewer than 50 IT staff needs to succeed today. Since IT is our core business, we can manage it and free up time for the client to focus on their own core operations, he adds.<\/p>\n\n\n\n

Cinode Creates New Opportunities in Delivery<\/h2>\n\n\n\n

Softronic has been a Cinode client for many years, something Mattias sees as a clear advantage.
\u2013 Finding the right candidates and subcontractors for our projects has been key for us. Matching the right skills with the right assignments allows us to deliver better results for our clients. That part of the platform is extremely valuable to us, he explains.<\/p>\n\n\n\n

\u2013 Resource planning enables us to optimize our project deliveries. Cinode also supports us with CV and skills management, he adds.<\/p>\n\n\n\n

Building a Culture Where People Want to Create<\/h2>\n\n\n\n

Looking three years ahead, Mattias has a clear goal:
\u2013 We want to look back on our growth journey and feel that we have truly strengthened both our clients\u2019 and our employees\u2019 development. In the consulting industry, it is essential to stay responsive to the market\u2019s needs and adapt quickly, so that we grow in the right way\u2014together with our consultants and clients.<\/p>\n\n\n\n

The growth journey is also about continuing to build a culture where people want to contribute and develop.
\u2013 We create things together within the company. It\u2019s about building a structure with people who are engaged and motivated to grow. That\u2019s how we move forward, he concludes.<\/p>\n","protected":false},"excerpt":{"rendered":"

After six months leading publicly listed Softronic, CEO Mattias Flock has found his rhythm. Drawing on experience from both small-scale innovation and large organizational processes, he is now focused on creating a structured growth journey, where long-term vision, security, and strong client relationships go hand in hand. In an interview with Cinode, he shares why […]<\/p>\n","protected":false},"author":1,"featured_media":46517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-47303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting"],"acf":[],"yoast_head":"\nSoftronic\u2019s New CEO Mattias Flock: "I Love Creating Things \u2014 That\u2019s Why Growth Excites Me" - Cinode<\/title>\n<meta name=\"description\" content=\"Discover key insights on Softronic\u2019s New CEO Mattias Flock: "I Love Creating Things \u2014 That\u2019s Why Growth Excites Me" from the leading consultancy blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cinode.com\/en\/blog\/consulting\/softronics-new-ceo-mattias-flock-i-love-creating-things-thats-why-growth-excites-me\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Softronic\u2019s New CEO Mattias Flock: "I Love Creating Things \u2014 That\u2019s Why Growth Excites Me"\" \/>\n<meta property=\"og:description\" content=\"Discover key insights on Softronic\u2019s New CEO Mattias Flock: "I Love Creating Things \u2014 That\u2019s Why Growth Excites Me" from the leading consultancy blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cinode.com\/en\/blog\/consulting\/softronics-new-ceo-mattias-flock-i-love-creating-things-thats-why-growth-excites-me\/\" \/>\n<meta property=\"og:site_name\" content=\"Cinode\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Cinode\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mattiasloxi\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T09:09:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T12:09:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cinode.com\/wp-content\/uploads\/2025\/11\/mattias_flock_softronic_cinode.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mattias Loxi - 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